Dashboard: Media Sources

Navigating to the Media Sources Dashboard

1. Hover over the red bar on the far left of the Retail Application and select Dashboard, as shown In the image below.

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2. Navigate to the Marketing Suite, and select Media Sources.

How to use the Media Sources Dashboard

Media Sources is your one-stop shortcut to unpacking the source-reported metrics from each of your digital marketing sources. It is important to note that the data in this dashboard comes directly from your digital marketing sources - it is intentional that no attribution model is applied in this dashboard. You can use this dashboard to view digital marketing performance without logging in to each individual source, and to track key performance metrics and trends.

Media Sources Dashboard Components

1. Dashboard Tiles

Key marketing performance metrics to review.

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2. Marketing Performance Visualizations

View how different marketing performance metrics correlate to each other in these visualizations.

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3. How are my sources contributing to ROAS?

View how each source reports contributing to ROAS. Make sure to check out Attributed Sales to see how SoundCommerce validates these source-reported claims against order data.

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4. How are my sources performing?

Use this chart to review detailed digital marketing performance metrics by source.

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Unique Filters in Media Sources

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Filter	Definition
Date	The date range for the selected period to display data. Pay special attention to the titles of subsequent dashboard components, as the date you select may update all or part of a dashboard. Some dashboard sections are pre-filtered, regardless of the date you select.
Compare to previous	The time frame to compare the data to. We recommend using Year (NRF) when doing comparisons from year to year, to ensure the data is apples to apples. More information about the NRF calendar here.
Source	The digital marketing source or domain.
Campaign	The name of the digital marketing campaign.
Campaign ID	Filter for a specific campaign ID.
Ad set	Filter for a specific ad set parameter.
Clicks	The count of clicks on a digital marketing ad.
Impressions	The count of impressions on a digital marketing ad.
Conversions	The count of conversions on a digital marketing ad.

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