Table of Contents
Navigating to the Attributed Sales Dashboard
1. Hover over the red bar on the far left of the Retail Application and select Dashboard, as shown In the image below.
2. Navigate to the Marketing Suite, and select Attributed Sales.
How to use the Attributed Sales Dashboard
After viewing the source-reported digital marketing performance in Media Sources, you can navigate to Attributed Sales to see which digital marketing sources are driving the most sales. This data is tied out to your analytics provider (same-day, last click) as well as your first-party order data, which gives you a more accurate picture of attribution than your analytics provider alone. Track key metrics, trend over time, and which sources drive the most sales and associated return, as well as track ad spend across all your sources.
Attributed Sales Dashboard Components
1. Dashboard Tiles
Key digital marketing performance metrics to review.
2. Marketing Performance Visualizations
Compare key digital marketing performance metrics and their correlations with these visualizations.
3. Orders and Sources by all types
Use this chart to review detailed metrics by paid, unpaid and other sources.
4. Orders and Sources by selected type
Use this chart to review detailed metrics by selected source type.
Unique Filters in Attributed Sales
| Filter | Definition |
| Date | The date range for the selected period to display data. Pay special attention to the titles of subsequent dashboard components, as the date you select may update all or part of a dashboard. Some dashboard sections are pre-filtered, regardless of the date you select. |
| Compare to previous | The time frame to compare the data to. We recommend using Year (NRF) when doing comparison from year to year, to ensure the data is apples to apples. More information about the NRF calendar here. |
| Source (Orders) | The digital marketing source or domain that led to the order. |
| Medium (Orders) | The digital marketing medium or category of marketing. |
| Channel (Orders) | The sales channel where the order was placed. |
| Source type (Orders) | Whether the digital marketing was paid or unpaid. |
| Promo code (Orders) | Filter by a particular promo code or by components of a promo code. |
| Financial status (Orders) | Whether the order is paid, unpaid, refunded, or partially refunded. Read more about financial status here. |
| Currency | The currency type. |
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