Census Embedded Reverse ETL Overview

What Is It?

Reverse ETL lets you sync your customer insights directly from your data warehouse to your business applications and tools. SoundCommerce Reverse ETL Embedded Census effortlessly enables the activation of these powerful insights across hundreds of destinations.

How Does It Work?

Whether you have a full data team with SQL skills or business users across multiple departments, our r/ETL process flexibly allows any user to segment and activate their data. Whether you wish to have full control over this process or would like to enlist SoundCommerce to enable on your behalf, the process is simple. Leverage our expertise and ensure a smooth and efficient data activation process.

Activating via SoundCommerce

The steps for standing up your r/ETL activation through SoundCommerce are simple:

1. Discuss use cases and criteria in a partner scoping session
2. SoundCommerce will execute the segmenting and activation of data to your preferred destination sources
3. Test data will be transmitted for validation on the client side
4. Upon confirmation, all historical data will be transmitted, and scheduled data feeds will be established
5. Data is ready for use in your native SaaS tolls

Activating within your own Census tenancy

In the instances where you wish to manage your own data warehouse and data activation, Census is an intuitive tool that can be easily configured following the basic steps outlined below:

1. Creating a workspace
2. Configuring your data warehouse connection
3. Configuring your destination connections
4. Creating a dataset
5. Creating a segment
6. Activating your data (either through a One-Click Sync or a Complex Sync)