Customer count for CLV doesn't match other counts

To improve the performance and accuracy of the SoundCommerce Customer Lifetime Value (CLV) model, we don't predict CLV for customers who don't meet specific data requirements. The following customer records are excluded:

• Anonymous customers (read Anonymous Customer Filter to learn more)
• Wholesale customers
• Customers with negative discounted sales
• Customers with discounted sales above or below five standard deviations from the mean

The count of customers excluded from the model is captured in the Excluded Customers tile of the CLV dashboard. All aggregate metrics in the CLV dashboard are calculated using predictions for customers who meet CLV model requirements. This ensures that the dashboard is representative of real direct-to-consumer customers and not skewed by data issues. The count of these customers is captured in the tile entitled Modeled Customers.